oceya.ch: the owner maintains his website himself – by voice

Oceya is the bag brand of Tauchsport Käser (TSK) in Bern and Zurich: durable bags for divers and travellers, designed in Switzerland. We built the website at MADLAB. Since then, the owner has been maintaining it himself – without a content management system, in conversation with Claude, and much of it by voice.

The starting point

TSK is a specialist dive shop, not a web studio. Its own brand Oceya needed a website that shows the products, explains where to buy them and grows with the brand: new products, new retailers, new languages. And the website should not have to wait for an agency every time something changes. If you run a shop, you have no time for a content management system – and no wish to relearn one every few months.

What came out of it

• 14 pages: home page, product overview, nine product pages from the Cabin Bag to the Dive against Debris pouch, a page with all retailers, plus imprint and privacy policy.
• Three languages: English, German and French, with a language switch on every page.
• Lots of images, loaded quickly: more than 70 motifs – product details and pictures in use, from the plane to the dive site – each in two sizes for phone and screen.
• No third-party services: the fonts are hosted on the website itself, with no call to Google Fonts and no third-party tracking.
• For search engines and language models: structured data about the brand and the company, a sitemap, a preview image of its own for every page when it is shared, and an llms.txt describing all products in plain words.

How the website is maintained

The owner talks to Claude, not to us. Daniel Schmid has connected Claude to the website’s workspace. New retailers, an adjusted product text, the privacy policy, the description for language models: he says what he wants, Claude changes the files, he looks at the preview and approves.

And often he doesn’t even type. Voice input in Claude turns the conversation into something close to a phone call. Daniel Schmid dictates what should change and checks the result in the preview.

Every change can be traced. Since the website moved into the workspace at the beginning of October, more than 220 versions have been created – almost all of them by Daniel Schmid, in conversation with Claude. Each carries an author and a time stamp, and every state can be brought back. More: Versions and rolling back.

Published to the existing hosting. oceya.ch sits on a MADLAB web server. When publishing, only the changed files are transferred. Images and documents reach the workspace through an upload address, not through the chat – see Uploading images and files.

What we learned

• The client needs no manual. Daniel Schmid has had no training for a content management system. He has an assistant he uses anyway, and a connection to his website.
• Voice input lowers the threshold once more. If you can dictate a change, you make it right away – not in the evening, when there is finally time for the computer.
• The website grows with the business. A new retailer in Germany, a new distributor in Switzerland: Daniel Schmid makes such changes himself, without booking an agency.

What it looks like for a larger website is shown by our own website madlab.ch. And why we do without a content management system altogether is explained on Website without a CMS.

Frequently asked questions

Can you really maintain a website by voice?

Yes. Claude takes voice just like text. You dictate what should change, Claude changes the page and shows you the preview. Nothing is published until you agree.

Can I maintain my website the same way?

Yes. Connect your assistant to MADLAB // Publishing – how that works with Claude is explained on Build a website with Claude. It takes over an existing website page by page.

Does the owner need technical knowledge?

No. He describes in his own words what he wants and checks the result in the preview. We built the website; since then it has been maintained without us.